Step 10: Sustainability
Step:10 - SustainabilityType: Learning points
Your Trade Intelligence Portal is of strategic importance. In this step we offer suggestions and good practices of financial models including premium membership, advertisement and collaboration with banks to safeguard sustainability of the initiative.
Step 9: Promotion
Step:09 - PromotionType: Learning points
Developing your Trade Intelligence Portal is one thing. Making it well known to the right visitors to achieve your objectives is another thing. In this step we highlight some angles for effective promotion. Something that is too often neglected.
Step 8: Monitoring and evaluation
Step:08 - Monitoring and evaluationType: Learning points
It’s nice to track visitor statistics, but there’s much more that you can measure to determine success of your portal. We guide you to develop the right key performance indicators in relation to your strategy and to monitor conversion rates rather than visitor statistics.
Step 7: Operational plan
Step:07 - Operational planType: Learning points
To manage a Trade Intelligence Portal successfully requires more than an IT plan. We show you how content management, knowledge management, quality management and technical management come together in the operational management of a Trade Intelligence Portal.
Step 6: Syndication and affiliation
Step:06 - Syndication and affiliationType: Learning points
In today’s information era syndication and affiliation of content can provide efficient solutions for your trade intelligence portal. We guide you to identify subject areas and syndication partners that may fit your syndication and affiliation strategies.
Step 5: Social media integration
Step:05 - Social media integrationType: Learning points
Social media have created a shift in the way we communicate. And they will continue to do so. Your stakeholders expect you to respond, adapt your trade intelligence service and integrate your portal with social channels. We highlight the key success factors and main channels.