Next Generation Trade Intelligence Portal

Your online guide

Banks are becoming more and more active

Step:10 - Sustainability
Type: Good practice

Banks are becoming more and more active in the domain of international trade information portals. This is an excellent means for them to be visible amongst a selected audience of exporters and importers and serve them with the information required to internationalise. – Gaspard Delassus, Head of Customer Relations, Export Enterprises, France

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CBI: Indicators & Targets

Step:08 - Monitoring and evaluation
Type: Good practice

CBI uses indicators and targets for its Monitoring and Evaluation policy. Also, the video shows that user feedback has resulted in concrete usability improvements for CBI’s portal. – Janneke Vereijken, CBI, the Netherlands

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CBI: Insights Monitoring & Evaluation

Step:08 - Monitoring and evaluation
Type: Good practice

CBI provides you with useful insights into its Monitoring & Evaluation strategy. You will learn that CBI uses a range of different of monitoring and evaluation methods to assess the effectiveness of the portal, such as Google Analytics, online questionnaires, interviews and eye-tracking. – Janneke Vereijken, CBI, the Netherland

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Good Practice CBI: Affiliate market intelligence database

Step:06 - Syndication and affiliation
Type: Good practice

A good practice of an affiliate market intelligence database is provided by CBI, the centre for the promotion of imports from developing countries. CBI offers its database in full, or segmented by sector, to partner business support organisations. The affiliate database is then accessible from the website of the partner organisation.

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Good Practice UKTI (Open To Export): Country guides

Step:06 - Syndication and affiliation
Type: Good practice

UK Trade and Invest provides a wide range of country guides, in collaboration with several third party providers, including the British Chambers of Commerce, but also financial and logistics service providers like Western Union and DHL. They do so on the joint platform www.opentoexport.com.  

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Good Practice Mauritius Trade Easy: Finding business partners

Step:06 - Syndication and affiliation
Type: Good practice

Another good practice of syndication and affiliation, in this case in finding business partners, is provided by Mauritius Trade Easy.  

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