Next Generation Trade Intelligence Portal

Your online guide

Step 8: Monitoring and evaluation

Learning points:

  • Different methods and tools to measure the success of your portal.
  • Added value of measuring conversion vis-a-vis visitor statistics.
  • Relationship of the monitoring and evaluation plan with your portal strategy, incl objectives and priority client groups.
  • Importance of key performance indicators.
  • Practical tips to make effective of Google Analytics and focus groups.
  • Integration of monitoring and evluation of your portal with related marketing efforts.

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