Step 8: Monitoring and evaluation
- Different methods and tools to measure the success of your portal.
- Added value of measuring conversion vis-a-vis visitor statistics.
- Relationship of the monitoring and evaluation plan with your portal strategy, incl objectives and priority client groups.
- Importance of key performance indicators.
- Practical tips to make effective of Google Analytics and focus groups.
- Integration of monitoring and evluation of your portal with related marketing efforts.