Video Channel Archive - ITC | Next Generation Trade Promotion Portal

Banks are becoming more and more active

Step:10 - Sustainability
Type: Good practice

Banks are becoming more and more active in the domain of international trade information portals. This is an excellent means for them to be visible amongst a selected audience of exporters and importers and serve them with the information required to internationalise. – Gaspard Delassus, Head of Customer Relations, Export Enterprises, France

Step 10: Sustainability

Step:10 - Sustainability
Type: Learning points

Your Trade Intelligence Portal is of strategic importance. In this step we offer suggestions and good practices of financial models including premium membership, advertisement and collaboration with banks to safeguard sustainability of the initiative.

Step 9: Promotion

Step:09 - Promotion
Type: Learning points

Developing your Trade Intelligence Portal is one thing. Making it well known to the right visitors to achieve your objectives is another thing. In this step we highlight some angles for effective promotion. Something that is too often neglected.

Tutorial: Getting started with Google Analytics

Step:08 - Monitoring and evaluation
Type: Video tutorial

The basics you need to know to get started with Google Analytics. Learn how Analytics can help you with your business goals, integrate with Adwords and how to set up goals to measure success.

CBI: Indicators & Targets

Step:08 - Monitoring and evaluation
Type: Good practice

CBI uses indicators and targets for its Monitoring and Evaluation policy. Also, the video shows that user feedback has resulted in concrete usability improvements for CBI’s portal. – Janneke Vereijken, CBI, the Netherlands

CBI: Insights Monitoring & Evaluation