Next Generation Trade Intelligence Portal

Your online guide

Tutorial: Getting started with Google Analytics

Step:08 - Monitoring and evaluation
Type: Video tutorial

The basics you need to know to get started with Google Analytics. Learn how Analytics can help you with your business goals, integrate with Adwords and how to set up goals to measure success.

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CBI: Indicators & Targets

Step:08 - Monitoring and evaluation
Type: Good practice

CBI uses indicators and targets for its Monitoring and Evaluation policy. Also, the video shows that user feedback has resulted in concrete usability improvements for CBI’s portal. – Janneke Vereijken, CBI, the Netherlands

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CBI: Insights Monitoring & Evaluation

Step:08 - Monitoring and evaluation
Type: Good practice

CBI provides you with useful insights into its Monitoring & Evaluation strategy. You will learn that CBI uses a range of different of monitoring and evaluation methods to assess the effectiveness of the portal, such as Google Analytics, online questionnaires, interviews and eye-tracking. – Janneke Vereijken, CBI, the Netherland

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Step 8: Monitoring and evaluation

Step:08 - Monitoring and evaluation
Type: Learning points

It’s nice to track visitor statistics, but there’s much more that you can measure to determine success of your portal. We guide you to develop the right key performance indicators in relation to your strategy and to monitor conversion rates rather than visitor statistics.

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