Self assessment

Question 1

We have a good understanding of the trade information needs of our key clients and regularly conduct benchmarking against good practices.

Yes
No

Question 2

We have clearly defined our portalǯs added value, scope, sector and market focus, and human and financial resource allocation.

Yes
No

Question 3

The content of our online trade intelligence is focused on opportunities for both exporters and foreign buyers and we minimize text and optimize infographics and video formats.

Yes
No

Question 4

With the interface and interaction design of our trade intelligence portal we focus on the 'AIDAS model and stimulate visitors into action through prominent Ǯcalls to actionǯ buttons.

Yes
No

Question 5

The design of our trade intelligence portal is first and foremost based on usability performance on tablets and smart phones.

Yes
No

Question 6

We strategically use our social channels in tandem with our trade intelligence portal to attract our key clients to our trade intelligence news and reports on the portal.

Yes
No

Question 7

We have clearly established which types of content are in line with our core competence and have identified other important content to be fed by other content suppliers to stream in through affiliation and syndication.

Yes
No

Question 8

We have devised and implemented a comprehensive and robust Portal Operations Plan that ensures efficient management of content, social media channels, quality, human resources and technical infrastructure, hardware and software.

Yes
No

Question 9

We monitor the performance of our portal service very closely and have a good grip on who our users are and how they behave on site. We are confidently able to achieve conversion with our most important clients in line with our portal strategy priorities.

Yes
No

Question 10

We have devised and implemented a comprehensive and robust Portal Sustainability Plan that ensures that we maintain the financial means so as not to threaten the continued existence, effective operation and continuous improvement of the portal.

Yes
No