Next Generation Trade Intelligence Portal

Your online guide

Good practice videos

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Good Practice CBI: Affiliate market intelligence database

Step: 06 - Syndication and affiliation
Type: Good practice

A good practice of an affiliate market intelligence database is provided by CBI, the centre for the promotion of imports from developing countries. CBI offers its database in full, or segmented by sector, to partner business support organisations. The affiliate database is then accessible from the website of the partner organisation.

Good Practice UKTI (Open To Export): Country guides

Step: 06 - Syndication and affiliation
Type: Good practice

UK Trade and Invest provides a wide range of country guides, in collaboration with several third party providers, including the British Chambers of Commerce, but also financial and logistics service providers like Western Union and DHL. They do so on the joint platform www.opentoexport.com.  

Good Practice Mauritius Trade Easy: Finding business partners

Step: 06 - Syndication and affiliation
Type: Good practice

Another good practice of syndication and affiliation, in this case in finding business partners, is provided by Mauritius Trade Easy.  

Good Practice Mauritius Trade Easy: Trade statistics

Step: 06 - Syndication and affiliation
Type: Good practice

A good practice of syndication and affiliation in many ways, and also in trade statistics, is provided by Mauritius Trade Easy.

Good practice UKTI (Open To Export): video tutorials

Step: 06 - Syndication and affiliation
Type: Good practice

UK Trade and Invest collaborates with the Institute of Export in their joint platform on www.opentoexport.com. It is a case of syndication of video tutorials on overseas sales and marketing.  

Step 7: Operational plan

Step: 07 - Operational plan
Type: Learning points

To manage a Trade Intelligence Portal successfully requires more than an IT plan. We show you how content management, knowledge management, quality management and technical management come together in the operational management of a Trade Intelligence Portal.

Step 8: Monitoring and evaluation

Step: 08 - Monitoring and evaluation
Type: Learning points

It’s nice to track visitor statistics, but there’s much more that you can measure to determine success of your portal. We guide you to develop the right key performance indicators in relation to your strategy and to monitor conversion rates rather than visitor statistics.

Tutorial: Getting started with Google Analytics

Step: 08 - Monitoring and evaluation
Type: Video tutorial

The basics you need to know to get started with Google Analytics. Learn how Analytics can help you with your business goals, integrate with Adwords and how to set up goals to measure success.