Next Generation Trade Intelligence Portal

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Market intelligence

Step: 03 - Content and formats
Type: Good practice

“In CBI we have transformed our market information into market intelligence. More focused on decision making, opportunities and foresighting” – Janneke Vereijken – CBI, Netherlands

Step 4: Usability and functionalities

Step: 04 - Usability and functionalities
Type: Learning points

Usability is like oxygen – you never notice it until it is missing… But, don’t worry. We give you tips and guidelines to come up with an interface and interaction design with effective calls to action, navigation and key functionalities. A positive user experience guaranteed.

Good practice Austrade: Related content

Step: 04 - Usability and functionalities
Type: Good practice

Watch the example by Austrade on providing related content to its users.

Gamification as a functionality

Step: 04 - Usability and functionalities
Type: Good practice

Gamification as functionality in Connect Americas. Users can exchange points for tangible benefits form the sponsors. – Francisco Estrazulas de Souza,InterAmerican Development Bank

ConnectAmericas: Functionality

Step: 04 - Usability and functionalities
Type: Good practice

“The first online business community in Latin America dedicated to make international business easy”. – Inter American Development Bank

Step 5: Social media integration

Step: 05 - Social media integration
Type: Learning points

Social media have created a shift in the way we communicate. And they will continue to do so. Your stakeholders expect you to respond, adapt your trade intelligence service and integrate your portal with social channels. We highlight the key success factors and main channels.

Social media platform

Step: 05 - Social media integration
Type: Good practice

ConnectAmericas as a social media platform. – Francisco Estrazulas de Souza,InterAmerican Development Bank

Step 6: Syndication and affiliation

Step: 06 - Syndication and affiliation
Type: Learning points

In today’s information era syndication and affiliation of content can provide efficient solutions for your trade intelligence portal. We guide you to identify subject areas and syndication partners that may fit your syndication and affiliation strategies.