Next Generation Trade Intelligence Portal

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Good practice videos

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Step 1: Situational assessment

Step: 01 - Situational assessment
Type: Learning points

Considering an upgrade of your trade intelligence portal? But wondering where to start…? We guide you to evaluate your portal performance, benchmark against other information providers and determine your added value!

Step 2: Strategy

Step: 02 - Strategy
Type: Learning points

You may have a portal, but do you also have a portal strategy that is prominently interlinked with your organizational strategy and service portfolio? Learn how to define your ambition level, scope and priorities, target audience, resources and strategic partners.

Step 3: Content and formats

Step: 03 - Content and formats
Type: Learning points

Effective content? There is no alternative. It has to be Interactive, mobile friendly and visual. Less is more! Learn how value added content, focused on opportunities, and infographics and video formats, will contribute to higher customer satisfaction.

Good practice Austrade: providing premium content

Step: 03 - Content and formats
Type: Good practice

Watch the good example of Austrade in providing premium content to exporters about market opportunities.

Good practice CBI: infographics in trend reports

Step: 03 - Content and formats
Type: Good practice

Watch how CBI, the Centre for the Promotion of Imports from Developing Countries, applies infographics in its trend reports.

Good practice NZTE: providing premium content

Step: 03 - Content and formats
Type: Good practice

Watch the example by New Zealand Trade and Enterprise NZTE on providing premium content to foreign buyers. Including reasons to buy from the country and opportunities in priority sectors.

Do you need an App?

Step: 03 - Content and formats
Type: Good practice

Enterprise Ireland: Do you need an app? – Gerard ‘O Brien, Enterprise Ireland

ICEX TV (Video) channel

Step: 03 - Content and formats
Type: Good practice

Natalia Peces, ICEX, shares insights on the popular ICEX TV channel. It features over 30 new videos per month, including videos on sector and market opportunities.

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